When two people meet each other, one thing should always come along: a condom from BILLY BOY.

To spread our message across Germany, we placed our billboards exactly where two have always met each other: at street crossings carrying personal names.

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Når to mennesker møder hinanden, skal der altid være én ting med: et kondom fra BILLY BOY.

For at sprede vores budskab over hele Tyskland placerede vi vores plakater præcis der, hvor to altid har mødt hinanden: ved vejkryds med personlige navne.

We co-created with Beck’s a brand-new limited edition beer with a very special ingredient: the consumers!

Plants grow better, when you talk to them. So for the very first time Beck’s infused its hops field with the sound of its fans. The result? A unique new taste and proud customers who played an essential role in the making.

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Vi har sammen med Beck's skabt en helt ny limited edition øl med en helt særlig ingrediens: forbrugerne!

Planter vokser bedre, når man taler med dem. Så for allerførste gang har Beck's forvandlet sin humlemark med lyden fra sine fans. Resultatet? En unik ny smag og stolte kunder, der spillede en afgørende rolle i tilblivelsen.

How do you raise awareness for factory-farmed animals who are caged their whole life? By changing the perspective.

In New York's iconic Grand Central Station, we conducted a social experiment for global NGO World Animal Protection.

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Hvordan skaber du opmærksomhed om fabriksopdrættede dyr, der holdes i bur hele deres liv? Ved at ændre perspektivet.

På New Yorks ikoniske Grand Central Station gennemførte vi et socialt eksperiment for den globale NGO World Animal Protection.

In 2018 a disturbing photo from East Germany where right-wing protests turned violent.

Unfortunately, in the middle of the photo: a Beck’s promo bottle. How could we guarantee that Beck’s never gets into the wrong hands again?

We answered with the pre-release of a fan’s design label that literally translates to “Against brown bottles”. In Germany, “Braune” (Brown) is a synonym for right-extremists and “Flaschen” (Bottles) for idiot. Eventually reading: “Against right-wing idiots”.

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I 2018 et foruroligende foto fra Østtyskland, hvor højreorienterede protester blev voldelige.

Desværre, midt i billedet: en Beck's promoflaske. Hvordan kan vi garantere, at Beck's aldrig kommer i de forkerte hænder igen?

Vi svarede med pre-release af en fan-design-etiket, der bogstaveligt talt kan oversættes til "Mod brune flasker". I Tyskland er "Braune" (brune) et synonym for højreekstremister og "Flaschen" (flasker) for idioter. Eventuelt læsning: "Mod højreorienterede idioter".

The BMW X5 Special Protection is not only ready to take a bullet from an AK-47, its roof and special-built frame can also withstand explosions. Features which are important to highlight for customers with more than one enemy.

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BMW X5 Special Protection er ikke kun klar til at tage imod en kugle fra en AK-47, dens tag og specialbyggede ramme kan også modstå eksplosioner. Funktioner, som er vigtige at fremhæve for kunder med mere end én fjende.

Lenor launched a new range that focused on natural scents. We developed a concept that brought people back to nature with a powerful experience that’s worth remembering.

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Lenor lancerede en ny serie med fokus på naturlige dufte. Vi udviklede et koncept, der bragte folk tilbage til naturen med en stærk oplevelse, der er værd at huske.